Built for Instagram creators. Currently preparing for launch.
Join Early Access →ReplyZen is preparing for launch. Meta API approval is pending, so new account access is not available yet.
Join Early AccessReplyZen watches the posts, Reels and Stories you choose. When a comment matches a keyword you set, it sends that person a direct message — your link, your guide, your price list. Set it up once on your phone and stop typing the same reply forty times.
01 The problem
The content is the fun part. The forty identical replies underneath it are not — and they are the part that decides whether a good post turns into anything.
Someone asks for the link. Then someone else asks. Then someone asks again in lowercase, and again with an emoji. The work is identical every time, and it never stops.
You reply to what you see while the notification is fresh. The hundredth comment on a post that took off never gets an answer — and that person was ready to buy.
A Reel brings in two hundred comments over a weekend. On Monday the post is a number in an analytics screen, and every person behind those comments is unreachable.
Most of them want you to understand triggers, webhooks and node graphs before you can send one message. You wanted to reply to comments, not build a system.
02 How it works
You do the setup once. Everything after that happens without you — including at 2am, on a Sunday, while you are filming something else.
Comment
Someone comments on your post or Reel.
Trigger
ReplyZen detects the keyword you chose.
DM
An automatic DM is sent to that person.
Follow / Email Gate
An optional gate unlocks the reward.
Content
They receive your resource, link or offer.
Engagement / Lead / Sale
The interaction becomes a result.
What you set up
What ReplyZen does next
03 The builder
This is the real setup flow, not a video of one. Click through it — the automation you end up with is the automation ReplyZen creates.
New automation
Templates
Select content
Reel selected · “Free guide for creators”
Trigger keyword
Comments containing “GUIDE” start the automation.
Automatic DM
Name and username variables fill in automatically.
Follow Gate
Ready
Your automation is ready to go live.
Active
04 Setup speed
Because every question in the setup is a choice rather than a configuration. There is no flow diagram to draw, no nodes to connect and nothing to name.
We are not going to put a number on it. “Every automation takes exactly ten seconds” is the kind of claim nobody can stand behind, and the honest version — five choices, no blank canvas — says more anyway.
05 The product
No mystery dashboard, no locked screens. This is what you open, what you switch on, and what you read the morning after a post lands.
Overview
Preview
Automations
Free guide delivery
Reel · 3 tools I use daily
GUIDE Active Price enquiries
Post · New template pack
PRICE Active Booking link
Reel · How I plan a launch
CALL Paused Recent activity
A preview of the ReplyZen interface. The figures and automations shown are examples, not customer data.
06 Gates
A download is worth more than a like, and an email is worth more than a download. A gate is one extra line in the DM that decides which one you get.
Follow Gate
The link stays locked until they follow. ReplyZen checks, then delivers automatically.
Email Gate
They get the DM, you get the lead. Addresses collect into a list you can export.
07 Features
Not a list of capabilities for their own sake — each of these is a step in the flow above.
08 Templates
A blank builder is where most people give up. Pick the shape you need, then change the words.
The general-purpose flow. Comment in, message out.
Give away a resource. Collect followers or emails.
Turn a product comment into a checkout link.
Send your calendar link to everyone who asks.
Start conversations. No gate, no link, no ask.
09 On your phone
Your content does not wait for your laptop, and neither should your automation. Every question in the setup is one you can answer between takes.
ReplyZen
Your automations
1 Reel selected
Keyword
DM message
Automation active
Listening for “GUIDE” on your Reel
Open ReplyZen
10 Who it is for
ReplyZen is for creators and solo founders running their own account. It is not an enterprise tool with an enterprise setup.
Instagram creators
You post consistently and your comments pile up faster than you can work through them. ReplyZen answers all of them, so the only comments you read are the ones worth reading.
LINK Coaches & consultants
Your content creates interest, then the interest evaporates because sending a calendar link to two hundred people by hand is impossible. ReplyZen sends it for you.
CALL Small businesses & D2C brands
Someone watches your product Reel and comments asking the price. That is the highest-intent moment you will ever get, and it lasts about a minute. ReplyZen answers in seconds with the details and the checkout link.
PRICE Agencies & social media managers
Set up an automation once, then repeat the structure on every account you manage. The Creator plan supports two Instagram accounts, and analytics break down per account.
GUIDE 11 Why ReplyZen
Most automation tools are built for a marketing team with a subscription budget and someone whose job is to configure them. ReplyZen is built for one person with a phone and a post that is doing well.
We are not going to call it the cheapest — we have not audited every price in the market, and pretending otherwise would be a claim we cannot support. Affordable means ₹399 a month and a free plan that does not expire.
Creator-first
Designed around how one person actually posts, not around how a marketing department runs campaigns.
Simple
Five choices and a switch. If the automation needs a flow chart to explain, it is the wrong automation.
Affordable
A free plan that does not expire and ₹399 a month when you outgrow it — no annual contract to unlock the basics.
Mobile-first
Set up and run the whole thing from your phone, because that is where the content gets made.
Two accounts
The Creator plan connects two Instagram accounts, with analytics reported separately for each.
Templates
Five complete flows — Comment to DM, Free Guide, Sell & Earn, Book Client, Engage Audience.
Follow Gate
Hold a free resource back until someone follows, and turn a download into an audience.
Email Gate
Collect an address inside the DM and keep a list you can export, rather than an audience you rent.
12 Honest comparison
Manual replies are free, they sound exactly like you, and they work fine right up until the post takes off. Here is where the two approaches actually differ.
| Doing it manually | ReplyZen | |
|---|---|---|
| Response time | Whenever you next open the app | Seconds after the comment is posted |
| Comments handled | As many as you can get through | Every comment that matches your keyword |
| Consistency | Depends on your energy that day | Identical every time |
| Capturing leads | Copy and paste, if you remember | Saved automatically to the Lead List |
| Overnight and weekends | Nothing happens until you wake up | Runs whenever the automation is active |
| Knowing what worked | Guesswork from the comment count | Analytics per automation |
| Setup effort | None | A few minutes, once per automation |
| Cost | Your time, indefinitely | Free, or ₹399 a month |
13 Alternatives
If you are already paying for an automation platform and using a tenth of it, the comparison is worth reading. We have written down where the general-purpose tools are genuinely better than ReplyZen, not just where they are not.
14 Pricing
Two plans, no usage surprises, and a free tier that is genuinely usable rather than a countdown.
₹0 Lifetime
No card required.
Account & usage
Automation
Messages
Plus 3 more groups — see the full comparison
Most creators start here
₹399 per month
₹3,600/year · ₹300/month when billed annually
30-day free trial. No credit card required.
Account & usage
Automation
Messages
Plus 3 more groups — see the full comparison
15 Questions
Including the ones with uncomfortable answers — like whether it breaks Instagram's rules, and when this actually launches.
ReplyZen reads the comments on the Instagram posts, Reels and Stories you choose. When a comment contains a keyword you set, it sends a direct message to that person automatically. You can optionally add a Follow Gate or an Email Gate before releasing a link, and every lead is saved to a list you can export.
Not yet. ReplyZen is in final preparation for launch. The product, pricing and templates on this site are final, but accounts cannot be created yet. Join Early Access and we will email you the moment your account can be created — that is the only thing that list is used for.
No. There is nothing to install and no code to write. You pick a template, choose the content, type a keyword, write the message and switch it on. The whole setup is designed to take a few minutes on a phone.
ReplyZen is an independent product. It is not affiliated with, endorsed by, sponsored by, or partnered with Meta or Instagram, and it is not an official Meta product. It is built to work with Instagram’s messaging permissions rather than around them — you authorise access to your own account, and messages are sent to people who contacted you first by commenting. You remain responsible for how you use it and for following Instagram’s terms, and we will not help anyone use ReplyZen to send unsolicited messages.
A Follow Gate holds your reward back until the person follows you. They comment, they get a DM asking them to follow, and once they do, the link unlocks automatically. It is optional — leave it off and the DM is sent straight away. The Free plan includes up to 50 completions a month; Creator is unlimited within usage limits.
An Email Gate asks for an email address inside the DM before releasing the reward. The address is saved to your Lead List, and the Creator plan adds CSV export. The Free plan includes up to 50 emails a month; Creator is unlimited within usage limits.
There are two plans. Free is ₹0 for life — one Instagram account, 1,000 automation runs a month and two active automations. Creator is ₹399 a month, or ₹3,600 a year (₹300 a month when billed annually) — two accounts, 25,000 runs a month and unlimited active automations. The Creator plan includes a 30-day free trial with no credit card required.
One run is one comment processed end to end. If someone comments GUIDE and ReplyZen sends them a DM, that is one run. If they complete a gate afterwards, that is still the same run — gates are counted separately against their own limits.
Your automations stop processing new comments for the rest of the month rather than charging you for overage. Nothing is deleted and nothing is charged to a card you did not approve. Limits reset at the start of your next billing month.
Yes. Direct messages can contain text, an image or a link, and you can use name and username variables so the message addresses the person by name. On the Creator plan you can also add a delay before the DM is sent, and keep up to three variations of the message.
Yes. You can attach several keywords to the same piece of content, each with its own message. A Reel promoting a free guide and a paid course can send different DMs depending on which word someone comments.
The Free plan supports one Instagram account. The Creator plan supports two, with unlimited active automations and per-account analytics.
You can cancel at any time. On cancellation your automations stop at the end of the paid period and you keep access to your Lead List, which you can export as a CSV before you go. You can also ask us to delete your account and its data — see the Privacy Policy for how.
We have not announced a date, and we would rather not invent one. Launch depends on completing platform review, and committing to a date we cannot control would only mean breaking it. Early Access members are told first.
Set up your first automation in a few minutes on your phone. Free plan, no card, no technical setup.
Built for Instagram creators. Currently preparing for launch.